Once dismissed as a pink confection little better than Ripple, Rosé has become a summer staple with year-round consumption trending high as well. “Exports from the Provence region of France have exploded – soaring 58% in 2015 alone and up an incredible 4,852% from 2001 when just 158,300 liters first hit the U.S. market. Last year, that figure exceeded 7.8 million liters.” (Nielsen)
Another remarkable statistic: “Together, France and the US consume nearly half of the annual 594.4 million gallons of Rosé produced globally.” (USA Trade & Tasting)
Anecdotal evidence of Rosé’s popularity includes stories such as the one run in the New York Post describing a “panic” in the Hampton’s over an industry shortage of the pink darling. Marketing reports also show that Rosé is becoming increasingly popular with men, spawning the nickname ‘Brosé.’ Picking up on the trend, every case of Charles and Charles comes with a sticker that reads, “Yes, you can drink Rosé and still be a badass.”
The downside to the wine’s explosive popularity is the plethora of low-quality Rosés now being produced. The wine has become so commercialized that many suppliers brew up a “Rosé Piscine” (swimming pool Rosé). And as you’d suspect, the quality is comparable to pool water. We’ve come full circle — back to Ripple.
Fortunately, the original Provençal wines with aromas of guarrigue — rosemary, thyme, wild herbs and sea salt are still to be found. These are the wines that we fell in love with before Rosé became chic. We’ve procured a particularly lovely one: 2016 Château Sainte Roseline Cru Classé Rosé.